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, and jointly promote the Olympic spirit to flourish. In addition, the joint IOC war Anta more comprehensive cooperation, promotion of the brand to all types of licensed products, from e-commerce readily available image display terminals. In fact, as the Chinese Olympic Committee 2009-2012 strategic partner, Anta except for Chinese sports delegation set off dozens of major international multi-sports equipment provided award, also deeply involved in the promotion of the Olympic Movement in China, the involved in many areas of outstanding athletes, training coaches, Olympic education. It can be said, there is no other a sporting goods brand, can in such a full Olympic cycle, so intensive support for the event. Anta create a Chinese Olympic career with the Chinese sports brand in-depth cooperation, combining the strengths of the new era. Electricity supplier may snatch second and third tier markets will become an international big catalyst. Yesterday,
Nike announced stationed Lynx. Up to now, nike mercurial vapor ix the world's top ten sports brands, has nine official flagship store opened in Lynx. International sports brands have been eyeing the Chinese market, after the first occupation of the north of Guangzhou and other cities, forming a solid market position. China's domestic sports brand to avoid the edge, mostly second and third tier distribution gaps in the market. As more and more people tend to sport the main consumer goods online shopping mode, therefore, online shopping has become an effective way to second and third tier markets sports big drop down front. It is understood that, Nike will launch the first models, limited edition sports shoes in Lynx. With the advent of competition in the era of all-round sporting goods
market, the Chinese sporting goods industry marketing model has changed. When branding, regardless of any marketing strategy should not deviate from their established policy, we should brand positioning in the established cultural basis nike hypervenom phantom points. Elegant birds in a number of years ago recognized this problem and has been insisting to this day, while using their own brand to expand the market, the majority of consumers agree. (A) It is important brand ambassador elegant birds in 2002 on the invitation of superstars Andy Lau, Cecilia days as Brand Ambassador, quickly stabilize the heel gathered in brand sporting goods market. In 2010, with "Happy movement" as the core essence of the full range of brand communication campaign officially started. The first wave "